INDUSTRY OVERVIEW

THE DRY CLEANING AND LAUNDRY INDUSTRY IS HIGHLY UNORGANISED NECCESSITATING THE NEED FOR PROFESSIONALS. CURRENT MARKET SIZE OF LAUNDRY BUSINESS IN INDIA IS ESTIMATED BY KPMG AT 52,000mn.ADDITIONAL DEMAND IS ESTIMATED BETWEEN 13,000-26,000mn.

INCREASING MIDDLE CLASS, NUCLEAR FAMILIES,WORKING WOMEN, WORKING COUPLES, SINGLES, LEISURE TRAVELLERS ARE WILLING TO SPEND MORE. THEY PREFER PURCHASING A GOOD BRANDED SERVICE WHOM THEY CAN TRUST.

THE BUSINESS IS EVOLVING AND MOVING FROM THE UNORGANISED MARKET TO MORE RECOGANISABLE AND,AFFORDABLE, DEPENDABLE AND EXPERIENCED BRANDS IN THE SECTOR.

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